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Dieter Rams: Ten Principles for Good Design (Paperback)

Dieter Rams: Ten Principles for Good Design Cover Image
By Cees W. De Jong (Editor), Klaus Klemp (Contributions by), Erik Mattie (Contributions by), Jorrit Maan (Contributions by)
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New in paperback, this book presents Dieter Rams' aesthetic philosophy through highlights from a forty-year career designing iconic consumer products that enhance our daily lives.

For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as "good design is innovative"; "good design is aesthetic"; "good design is useful", etc., this bestselling book presents one hundred items that embody these guidelines. Taken together, the images and texts offer the most comprehensive overview of Dieter Rams' work to date and will serve as both a reference and an inspiration for anyone interested in how and why good design matters.

About the Author

Cees W. De Jong is an author of numerous books and a curator of exhibitions on design, typography, and architecture.

Product Details
ISBN: 9783791387321
ISBN-10: 3791387324
Publisher: Prestel
Publication Date: February 23rd, 2021
Pages: 416
Language: English